03 October 2011, Japan kicked-off an event which held at the British Embassy.
The Campaign for Wool is held to enhance the knowledge, superior quality and functionality about wool to the consumers.
Vivienne Westwood, Burberry, campaign executives, reporters, fashionista and more brands are so active to join in this campaign to raise the public awareness towards wool and helping to develop the wool industry too.
The Campaign for Wool是为了增进消费者对于毛绒的知识，品质与可用性。
Vivienne Westwood, Burberry, 活动当局，记者，潮人及更多品牌也积极地参与这项活动以促进消费者对于毛绒的认知和毛绒产业的发展动向。
Besides, their wool creations also exhibited in the middle of hall.
At the day of event, people are carried the ‘fashionable sheep’ and having a cool and refreshing outdoor fashion show which are first attempt to all.